Head of Partnerships | 2021 to 2023

Yield Guild Games: global partnerships in a category-defining market

Global partnership leadership for an early category leader, connecting game developers, blockchain platforms, ecosystem stakeholders and a large community.

  • Global partnerships
  • Community activation
  • Ecosystem strategy
  • Team leadership

Situation

Play-to-earn gaming expanded faster than its commercial norms. Partnerships had to bridge product, community, token economies, distribution and reputation while the category itself was still being defined.

Scope and ownership

  • Global partnership initiatives as an early team member at Yield Guild Games.
  • Relationships across game developers, blockchain platforms and wider ecosystem stakeholders.
  • Co-marketing, community activations, AMAs and external representation at industry events.
  • Partnership process, performance measurement and mentoring for team members.

Operating approach

  1. Translate across audiencesConnect game teams, technical ecosystems and community participants around a value proposition each group could act on.
  2. Design for activationPair commercial agreements with community programming, co-marketing and live communication.
  3. Build operating disciplineIntroduce repeatable partnership processes and performance measures in a market that was moving faster than its playbooks.
  4. Represent the ecosystemHost conversations, speak with partners and carry the company narrative into industry events and community channels.

What I did

  • Sourced, negotiated and managed strategic partnerships with game developers, blockchain platforms and ecosystem stakeholders.
  • Planned co-marketing and community activations, including AMAs and partner-facing events.
  • Built scalable partnership processes and performance metrics for a rapidly growing global function.
  • Mentored partnership team members and translated priorities across founders, product teams and community stakeholders.

Outcome

  • Led global ecosystem relationships during a category-defining period for Web3 gaming.
  • Helped move partnerships from executive agreement into community-facing activation.
  • Built durable pattern recognition for ambiguous, multi-party technology markets.

What the work taught me

  • Community is not a distribution channel to bolt on after a deal. It is part of the partnership design.
  • Fast categories still need qualification, ownership and performance measures.
  • Reputation compounds when partner communication remains clear through both growth and volatility.

Recruiter read

Relevant to global ecosystem roles that require early-market judgement, executive communication and coordination across product, partners and users.

Evidence standard

Career evidence ledger · verified · reviewed 2026-07-31.

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