I turn complex technology into clear commercial value.

I build growth at the intersection of crypto and AI. I turn complex technology into clear value for users, partners, and investors through data, partnerships, narrative, and hands-on execution.

EU work authorisation

Alexei Udall

A commercial career shaped by early markets.

I have spent seventeen years in commercial roles, including fourteen years across sales and partnerships, five-plus years in SaaS, and hands-on work in crypto since 2017.

My foundation was conventional: CRM, ERP, SaaS, advertising, recruitment, and account management. That experience taught me how buyers make decisions, how pipelines behave, and why complex products need more than a good pitch.

Since 2021, I have led partnerships, growth, and marketing across Yield Guild Games, KAP Games, Synternet, and Teneo Protocol. The common thread is making emerging technology clearer, more useful, and easier to adopt while the market is still defining its rules.

Metaverse Solutions has historically been the contracting entity through which I delivered several embedded operating roles, as well as a standalone advisory practice. It generated €326k across more than forty mandates from 2023 to 2025, which is why it remains current alongside my employed work.

Growth, ecosystems, and applied AI.

  • AI-driven growth systems for Web3 products
  • Data-informed token design and retention
  • Partner ecosystems across VCs, exchanges, infrastructure, and developer communities
  • Community-led GTM, content, and live events
  • Hands-on use of frontier and open model families across OpenAI, Anthropic, Google, xAI, DeepSeek, Qwen, and Mistral
  • Daily work with coding agents, governed multi-agent workflows, prompt systems, and retrieval-backed knowledge operations
  • Practical use of Manus and adjacent agent products for research, automation, and content workflows
  • Public builds around MCP policy, agent handoffs, credential brokering, and vault governance
A global network map representing technology partnerships

Fast tests, measured outcomes, reusable playbooks.

  • Test fast, measure what matters, and double down on winners
  • Blend experimentation, narrative design, and funnel analytics
  • Build repeatable playbooks that teams can run without me
  • Use relationships with precision, not as a substitute for product

I have spent years building relationships across AI, Web3, founders, investors, creators, platforms, and ecosystem operators. That includes a growing AI network and access to a broad investor network. I use those relationships selectively for partnerships, market learning, distribution, and commercial access.

Tools are useful when they leave evidence.

This is a curated view of the tools I use in live work. It is grouped by what I do with them, rather than presented as a wall of proficiency badges.

AI and agent work

Daily operating tools for research, implementation, review and multi-agent workflows.

  • Claude and Claude Code
  • ChatGPT and Codex
  • Gemini
  • Model Context Protocol

Product and engineering

Used to ship and operate public products, not presented as career-engineering credentials.

  • Next.js
  • React
  • TypeScript
  • Postgres
  • Docker
  • nginx

Knowledge and automation

The layer that turns research, project memory and repeatable production into working systems.

  • Obsidian
  • GitHub
  • n8n
  • PowerShell
  • Airtable

Design and media

Working familiarity for prototypes, product assets, presentations and narrative production.

  • Figma
  • Canva
  • ElevenLabs
  • Image generation tools

Books that shape how I think.

A selected shelf across technology, business, markets, games and society. Every title shown here has been read in full.

Cover of The Diary of a CEO by Steven Bartlett

Read

The Diary of a CEO

Steven Bartlett

A business and operating-principles read completed before the current vault logging discipline began.

Cover of Supremacy by Parmy Olson

Read

Supremacy

Parmy Olson

The OpenAI and DeepMind rivalry, and the commercial contest behind frontier AI.

Cover of The AI-Driven Leader by Geoff Woods

Read

The AI-Driven Leader

Geoff Woods

A practical framework for using AI to improve leadership decisions and operating leverage.

Cover of Sapiens by Yuval Noah Harari

Read

Sapiens

Yuval Noah Harari

Human history, institutions and the shared stories that organise societies.

Cover of The Coming Wave by Mustafa Suleyman with Michael Bhaskar

Read

The Coming Wave

Mustafa Suleyman with Michael Bhaskar

AI, biotechnology, power and the problem of containing fast-moving technology.

Cover of The Psychology of Money by Morgan Housel

Read

The Psychology of Money

Morgan Housel

Behaviour, risk and the personal decisions behind financial outcomes.

Cover of Play Nice by Jason Schreier

Read

Play Nice

Jason Schreier

Blizzard's product culture, creative ambition and collision with corporate pressure.

Cover of The Metaverse by Matthew Ball

Read

The Metaverse

Matthew Ball

Platforms, virtual worlds, infrastructure and the economics of a spatial internet.

Cover of Principles for Dealing with the Changing World Order by Ray Dalio

Read

Principles for Dealing with the Changing World Order

Ray Dalio

Debt cycles, geopolitical shifts and changes in global power.

Cover of The Intelligent Investor by Benjamin Graham

Read

The Intelligent Investor

Benjamin Graham

Value investing, temperament and the discipline of a margin of safety.

Open to useful conversations.

I am open to selective conversations about senior GTM, growth, marketing, and ecosystem roles in AI and agent infrastructure, alongside strategic partnerships and advisory work. LinkedIn remains the best public route while I keep my primary inbox private.