I have spent seventeen years in commercial roles, including fourteen years across sales and partnerships, five-plus years in SaaS, and hands-on work in crypto since 2017.
My foundation was conventional: CRM, ERP, SaaS, advertising, recruitment, and account management. That experience taught me how buyers make decisions, how pipelines behave, and why complex products need more than a good pitch.
From 2021, I moved deeper into Web3 through global partnership leadership at Yield Guild Games and KAP Games. I worked across games, chains, platforms, investors, infrastructure providers, and communities while the category was still defining its own rules.
I later led growth at Synternet, building on a career spent making emerging technology clearer, more useful, and easier to adopt through partnerships, content, and GTM execution.
Alongside those roles, I built Metaverse Solutions into an advisory practice serving emerging-technology teams. That work generated €326k across more than forty mandates from 2023 to 2025.